When Seo Meets User Experience
SEO gets a lot of talk and attention these days Everyone seems to understand the importance of high search engine rankings, everyone seems to be optimizing their sites or investing into SEO services and SEO software And there’s no denying that SEO is crucial for any business big or small that wants to succeed online However this laser focus on search engine optimization often makes webmasters and business owners forget about one critical thing - user experience . .User experience is the second set of wheels that spin a website to success If you only do SEO you’re driving a two-wheeled car which won’t take you far But as soon as you start thinking about the ways to optimize your website for human visitors not just search engine bots you’ll find out that SEO and UE (user experience) go well together Here are some tips you can take away and apply to your website to make it more search engine and user friendly . . .Use Short Logical URLs . .There are a number of reasons why logical (and preferably short) URLs are better then extremely long ones with multiple parameters An URL that reads logical and conveys a meaning like www somesite com/sport-cars html is a) more likely to rank for the keywords contained in it b) is more likely to be clicked because users understand what the page they will be taken to is about c) is more likely to be linked to Now compare it to something as awkward as this: www somesite com/index php?u_id=321&sid=3ec32444 5356hdfgssdfg45 would you click or share such link? . .Revise the URLs on your website and see how you can improve them . .Keyword-Driven Navigation . .We seem to understand the importance of keyword research perfectly well We target the right keywords that speak the language of the searchers because they won’t find our website otherwise Yet as soon as the visitor gets on our website he’s supposed to guess what exactly we mean by the names of our categories and site sections . .It’s a much better idea to stick with the logic we use when picking the keywords and use the same names for all the navigation on the site First, because this way the users will easily find the info they are looking for, second, because this will give us an extra boost in the search results . .Fix Broken Links . .No one likes broken links: your visitors don’t like them, search engine spiders don’t like them and I’m pretty much sure you don’t like them too Have you checked your site for broken links yet? Then it’s high time you did . .Create Sitemaps . .Having a sitemap of your site that you can feed to the search engine crawlers to make sure all of your web pages will get indexed is an important task on every SEO’s checklist But it’s an even better idea to create two sitemaps: one for the search engine bots and one for your visitors There sure are pages you want to show your visitors and hide from search engine bots and vice versa . .Customize 404 Error Pages . .Whenever your users get redirected to a non-existent page they get a 404 Page Not Found Message You can customize this page to add some navigational links that will take the users to the pages they seek or will help them return to a relevant section of your website . .These simple tips will help you add some points to the user experience and SEO rating of your site Try to plan your all your SEO activities with the same approach keeping your users in mind and seeking ways to improve their experience on your website .
Source: www.rsstnx.com

SEO For Any Sized Business
There seems to be 3 types of people in the business world when it comes to SEO work Those who love it and live by it, those who think it is a waste of money, and those who don’t know/care about it I would like to take a minute to say those who are in the “Love IT” category, we need to do a better job of letting others know about all the great things that can happen from SEO . .One of our clients can’t stop talking about it For the mere $500-$700 a month that they spend on AdWords (and this is the ONLY form of marketing they do) they see an average of 4-7 new clients a month!! It is not unusual for them to see income double or triple what they spent on AdWords PER CUSTOMER!! So for the $500 that they spent on AdWords per month, they see $10,500 in new revenue Not a bad ROI if you ask me . .For those who don’t know/care about SEO, let me try to explain briefly what you are missing out on In a nutshell, a consumer goes to the Internet looking for a service or product in a certain geographical region So they type in “widget fixer in Kickapoo” and the search engine crawls the web looking for those words buried in content on the web and list the results . .If you have a good web presence, and content that carries those exact words, you might make it to the first page If not, you could be on the second, third, or farther down the line As a consumer, do you research ALL the companies listed? Nobody does, and that is why search engine optimization (SEO) is so important If you used SEO and AdWords, and were the best widget fixer in Kickapoo, we would make sure you are on the first page every time, potentially even the very first (and most often clicked) web listing . .Finally, for those of you who think it is a waste of money, I apologize It sounds like someone took advantage of you, or didn’t work with you well enough to make sure you needs were met .
Source: www.rsstnx.com

SEO Improve Traffic in Your Website
Do you want to improve and perk up the quality and volume of traffic on your website from various search engines through algorithmic or natural search results? If you are in San Diego, you must utilize your internet connection and computer to look for San Diego SEO online In no time, you’ll stumble upon numerous providers, who are more than willing to put you on the top of various search lists . .Studies on eye tracking have presented that online searchers browse through the results page of search engines from top to bottom and of course from left to right when they are looking for the most relevant results That’s why the websites that appear or have placed themselves on top of the ranking or near it have the highest chance of getting website visitors . .Normally, the earlier your website presents itself in the results of search engines, the more online visitors you will receive Keep in mind that SEO or search engine optimization can target diverse search types to include local search, image search and even business-specific vertical searches The fundamental task of SEO is to grant your website with its much needed web presence . .There are various internet marketing tools, which online marketers utilize to achieve larger profits SEO is one of the most popular marketing methodologies from the full range of marketing strategies today Like any other SEO task, if you want to target specific places like doing San Diego SEO, the basic key to accomplish is to consider how popular search engines operate and what most people from San Diego search for If you want to keep your web page or website optimized, you can hire someone to edit your websites’ HTML coding and content, so you’ll have the power to increase your sites’ relevance to specific and definite keywords and you’ll also have the chance to get rid of obstacles to the search engines’ indexing activities . .Your website will appeal and attract more visitors if it is search engine friendly Your site should incorporate designs, content management systems, menus and even shopping carts, so it will become easy to optimize Other kinds of SEO techniques may be worth researching and looking into . .If you have substantial knowledge on doing SEO tasks then you can optimize your site by your own, though there are many independent contractors and consultants who can assist you This gave birth to another meaning of the acronym SEO, which is now also referred to as Search Engine Optimizers This SEO delineation was adopted by a league of consultants who do optimization tasks on their clients’ behalf and also by some employees who carry out in-house services for SEO .
Source: www.rsstnx.com