4 Tasks That Will Save You Money on SEO
Website optimization is the backbone to a successful online business But if you are just starting your business, the cost of hiring an SEO Expert can be a bit high for anyone’s budget Yes, you could hire one of those sites that guarantee results in a short time for almost nothing, but are they using acceptable techniques to get those results? Or are you risking your site being banned from Google? For most businesses there will be high competition, so you can’t honestly expect to get first page results in just a short time It takes work and a lot of patience . .So does that mean that you are stuck with paying a large amount for SEO services? Definitely not! There are things that you can do yourself that can reduce the amount of services you will need from an SEO Expert Fewer services mean lower overall costs . .Organize: You might not realize it, but an unorganized website can lengthen the time it takes for an SEO expert to optimize your website This goes for both what the visitors see when they visit your website, and what you see when you are viewing the files of your website through your host provider When a website is unorganized, it makes it harder for visitors and search engine spiders to find all your pages It also makes optimizing the pages take longer because of having to search through the chaos of your files . .Small sites, generally 20 pages or less, should have just one menu, which includes all links If you are using java script or flash for your menu, make sure that at the bottom of all your pages is text links for every page This will help your visitors and search engines in finding all your pages The files of your site should have a simple organization, all html pages in the root directory with images in a folder that is labeled descriptively (i e images, pictures, etc ) . .Larger sites generally will have different areas for visitors, for example cars and trucks Create a page (a sitemap) visitors can go to that has text links for all pages of your site organized by area Your menu that visitor’s use can be more area specific, but make sure that all areas are accessible to your visitors no matter which area they are currently browsing So if your website is about vehicles, the main menu could list cars, trucks, motorcycles, etc, then when they are in each area, there is a second menu specifically for that area The main menu will always be there, so visitors can easily switch between the areas when they choose When organizing the files, you can treat each area of the site like a mini site, with each having its own image folder for pictures that are specific for that area Your main pages of your website, like the home page, would still be placed in the root folder and with the main image folder for the design and logos for your site . .Images: Something that most people overlook, including even some “SEO Experts” is the use of images Images are great to have on websites, and they can really help with the SEO of your website Though search engines can’t “see” the images, they can read the names of the images and the alt tags associated with them Your images should be named descriptively So if you have a picture of a flower on your website, don’t have it named picture1 jpg or even flower jpg Name it something like beautiful_red_rose jpg That way the search engine can “see” what the picture is about . .You also want to add an alt tag to the image so when someone hovers his or her mouse over the image, a description will show up This is easily don’t by adding alt=”description” to the file path of the image For example, in the coding of your page the code for inserting the image into the page is img src=”picture/beautiful_red_rose jpg” You would only need to change it to img src=”picture/beautiful_red_rose jpg” alt=”description” to add the description tag . .Meta Tags: Though most of the coding on the pages will need to be done by the SEO expert you hire, there is one Meta tag that you can add yourself, the Meta description tag Adding this to the pages gives a head start on the SEO work The person you hire will only need to adjust the description a little to make sure it includes your keywords, unless you already have ones that you are wanting to use For each page of your website, you want to have a different description tag (Google doesn’t like duplicate descriptions on websites) If you have a list of keywords and phrases you want to use already, make sure to include at least one of those at the beginning of each description . .If you have a large site, this can be very time consuming (which is why this helps cut the cost down on SEO, especially if the person you hire charges by the hour), but at least they only need to be 160 characters or less since most search engines only read the first 160 You can easily find websites to help you on creating the meta description tag . .Get your site indexed: If your site is already indexed, great! If not, this is actually easier then you would think Though submitting your website to search engines helps, it could take weeks, or even months before your website gets indexed The best, and fastest way to get indexed is by finding a website that gets browsed often by search engines and getting a link placed on that site Blog sites are great for this as long as they don’t use the no-follow tags A very good site for finding these blogs is followlist com Browse through the categories and find blog sites that are related to yours and start posting some comments Make sure that you put your website address on the line for it on the comment form so Google can find your website the next time it re-indexes the page your commenting on Before you know it, your site will start being indexed by Google and you possibly could even gain a PR point or two Having your website indexed before hiring an SEO Expert helps since the person you hired won’t have to wait as long to see how your site is ranking from the work they are doing . .If you are serious about saving money, these four tasks can greatly help your budget But they do take time; so don’t expect to be able to finish these quickly .
Source: www.rsstnx.com

SEO For Any Sized Business
There seems to be 3 types of people in the business world when it comes to SEO work Those who love it and live by it, those who think it is a waste of money, and those who don’t know/care about it I would like to take a minute to say those who are in the “Love IT” category, we need to do a better job of letting others know about all the great things that can happen from SEO . .One of our clients can’t stop talking about it For the mere $500-$700 a month that they spend on AdWords (and this is the ONLY form of marketing they do) they see an average of 4-7 new clients a month!! It is not unusual for them to see income double or triple what they spent on AdWords PER CUSTOMER!! So for the $500 that they spent on AdWords per month, they see $10,500 in new revenue Not a bad ROI if you ask me . .For those who don’t know/care about SEO, let me try to explain briefly what you are missing out on In a nutshell, a consumer goes to the Internet looking for a service or product in a certain geographical region So they type in “widget fixer in Kickapoo” and the search engine crawls the web looking for those words buried in content on the web and list the results . .If you have a good web presence, and content that carries those exact words, you might make it to the first page If not, you could be on the second, third, or farther down the line As a consumer, do you research ALL the companies listed? Nobody does, and that is why search engine optimization (SEO) is so important If you used SEO and AdWords, and were the best widget fixer in Kickapoo, we would make sure you are on the first page every time, potentially even the very first (and most often clicked) web listing . .Finally, for those of you who think it is a waste of money, I apologize It sounds like someone took advantage of you, or didn’t work with you well enough to make sure you needs were met .
Source: www.rsstnx.com