Are The Terms Seo And Sem Outdated
Should we still use the terms search engine optimization and search engine marketing? . .Back in the late 1990s, many internet marketing companies focussed only on the search engines There is no denying that the search engines do bring results and hence traffic to a website, but there is life beyond the search engines too! . . .The exceptional, and hence very busy, companies realised that there was far more to marketing than the search engines, and delivered broad and effective campaigns to their clients, using a variety of different strategies and plenty of metrics to assess results It has taken almost a decade for the industry to catch up that search engines are not the be all and end all of internet marketing, and that the terms “SEO” and “SEM” are just part of the mix . .However, most website owners are still stuck in the ‘old school’ way of thinking, believing that, having built a website, all that is required is to be number one on the search engines and that is the end of the game plan This level of thinking has far too frequently been backed up by SEO companies who could see a fast buck in optimising a website and ranking it, often for completely obscure terms, to satisfy the customer without educating either the customer or themselves in the finer points of internet marketing . .Invariably, once ranked on the search engines, the customer discovers that little has changed in the way of traffic, enquiries, sales, brand recognition, and so on, and seeks further assistance to increase the results from all aspects of the website marketing, and generate a return on investment This can become something of a bottomless pit into which to thrown money, particularly if the company being employed to achieve the aims required is only really expert in SEO . .SEO and SEM are just one strategy to deploy in a marketing campaign, and many of the great IM companies take a holistic view to promoting a website, company or product set Not only do they seek to generate valuable and unique content for the client (or advise on how to do this), but they employ a range of strategies and processes in order to deliver consistent, high quality traffic to a website, and increase the number of conversions from each action to maximise the potential results . .When seeking out a website promotion company, you should look for companies which offer that breadth of thinking The services they will offer should include: . .Email Marketing .Forum and blog marketing .Pay Per Click campaigns .Landing Pages .Conversion tracking and metrics .Ebooks and article marketing services .Press release distribution .Optimised content creation .Social networking and bookmarking .Video and audio content and promotion .As well as the good old on and offpage optimisation required to get the search engine rankings . .For every company looking to promote online, there will be a different mix of strategies which will yield the best results, depending on product, brand, target audience and more It is only by understanding your company and the needs of your potential customers that a suitable internet marketing campaign can be designed, tested and deployed . .Just optimising a few pages for some keywords and phrases has never been sufficient to bring appropriate results, but many in the search engine industry have managed to get away with doing just that, and little more, for over a decade Now, with the rise of social networks, and the move away from static to dynamic content, virals, and the rise in popularity of video and audio have meant that any company with too narrow a focus when considering marketing tactics can only achieve so much . .Whether you employ an internet marketing company, or train in-house staff to deliver your website promotion, be wary of any specific focus on the terms SEO and SEM The implication that these are the only methods which will yield results, or the fact that whoever is using them may be unaware of all that is required to deliver an effective online promotion campaign should be fair warning that the person or company using them is still adopting an outmoded way of thinking .
Source: www.rsstnx.com

Black Hat Seo Popular Techniques
SEO is considered as one of the most popular form of search engine marketing (SEM) used by webmasters Because of its popularity and effectiveness in bringing traffic to a website, many webmasters have come to abuse the effectiveness of SEO by using techniques set to violate search engine guidelines These techniques are called black hat SEO Synonymous to white hat SEO, black hat SEO are forms of techniques used to provide faster result, but may eventually be banned either temporarily or permanently once the search engines discover what they are doing Some forms of techniques used for black hat SEO has been ineffective since search engines frequently change their algorithm to minimize the use and effectiveness of black hat seo technique But some techniques are still used today Forms of popular black hat SEO techniques used until today include: . .Hidden text . . .Disguising keywords and phrases by making them the same color as the background, using a tiny font size, or hiding them within HTML code such as “no frame” sections, ALT attributes, zero-width/height DIVs, and “no script” sections However, hidden text is not always spamdexing: it can also be used to enhance accessibility People screening websites for a search-engine company might temporarily or permanently block an entire website for having invisible text on some webpages . .According to SEO Philippines specialists, Google has taken steps to prevent this by parsing the colour of text as it indexes it and checking to see if it is similar to or the same colour as the background, giving those pages much lower rankings . .Using Scraper Sites . .A scraper site is a website that copies all of its content from other websites using web scraping No part of a scraper site is original A search engine is not a scraper site: sites such as Yahoo and Google gather content from other websites and index it so that the index can be searched with keywords Search engines then display snippets of the original site content in response to a user’s search In the last few years, and due to the advent of the Google Adsense web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines Open content sites such as Wikipedia are a common source of material for scraper sites . .Scrapers tend to be associated with link farms and are sometimes perceived as the same thing, when multiple scrapers link to the same target site A frequent target victim site might be accused of link-farm participation, due to the artificial pattern of incoming links to a victim website, linked from multiple scraper sites . .Spam Blogs or Splogs . .Spam blogs, sometimes referred to by the neologism splogs, are artificially created weblog sites which the author uses to promote affiliated websites or to increase the search engine rankings of associated sites The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed . .Spam blogs are usually a type of scraper site, where content is often either inauthentic text or merely stolen from other websites According to SEO Philippines specialists, these blogs usually contain a high number of links to sites associated with the splog creator which are often disreputable or otherwise useless websites There is frequent confusion between the terms “splog” and “spam in blogs” Splogs are blogs where the articles are fake, and are only created for search engine spamming . .Blog Spamming . .Blog spamming or spam in blogs is a form of spamdexing It is done by automatically posting random comments or promoting commercial services to blogs, wikis, guestbooks, or other publicly accessible online discussion boards Any web application that accepts and displays hyperlinks submitted by visitors may be a target Adding links that point to the spammer’s web site artificially increases the site’s search engine ranking An increased ranking often results in the spammer’s commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers . .Cookie Stuffing . .Cookie stuffing or cookie dropping is when a user visits a website, and in turn from that visit receives a third-party cookie from an entirely different website It involves placing an affiliate tracking cookie on a website visitor’s computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing According to the SEO Philippines specialist, income is generated when the affected user visits the target affiliate site and either creates an account or makes a purchase, depending on the terms of the affiliate agreement This not only generates fraudulent affiliate sales, but also has the potential to overwrite legitimate affiliates’ cookies, essentially stealing their legitimately earned commissions .
Source: www.rsstnx.com